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I have a new campaign for a keyword and my ad is not showing up despite what i think is a decent bid: This keyword is not triggering ads to appear on Google right now due to a low Ad Rank.

+3 votes
by (240 points)
I have a new campaign for a keyword and my ad is not showing up despite what i think is a decent bid: This keyword is not triggering ads to appear on Google right now due to a low Ad Rank. Ads are ranked based on your bid and Quality Score When i check my quality score it's not being reported yet because there are no clicks or bids The ad is < 24 hours old. anything i should do?  
I have a new campaign for a keyword and my ad is not showing up despite what i think is a decent bid

2 Answers

+1 vote
by (690 points)
Do the keywords have search volume?  
by (690 points)
@archive then if the QS is low, I guess something is wrong with the ad copy if no one is clicking. Maybe check the CTA, the USP. Can refer to your competitors also.  
+2 votes
by (1.2k points)
Make sure the landing page for the ad has the keyword mentioned on it & is not your home page. Make sure the site loads quickly & there will be a positive user experience on the ad’s landing page.  
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