Could work but optimising local listings on google maps/GMB will be important too. The landing page you use is also going to be really important. Make sure it’s featuring opening hours, current deals and I’d personally offer an exclusive coupon which could be tracked back to Google traffic. Display ads would also be a good shout, remarketing you need to also get going with some LONG time frame lists to keep people coming back and showing new offers. Right now though you need safety info to be on point.