Hey Thanks for letting me on this group. I am currently advertising on Google adwords. Sending clicks to a fly catcher page aka Ask campaign. Where they would get a free book if they submit their #1 most frustrating question on trading price action. My question is. Do you preframe your ads with call to action words like sign up to get, pay $7 to get this book, free just pay shipping and handling? Anyone use words to filter to get high quality leads? I'm paying about $2 plus for clicks but my conversion is bad. Really bad. I'm not looking for curiosity. I'm looking for buyers. So my cpm is also bad. Please advise. Thank you in advance.