Question

Looking for Ad Group structure ideas for this Texas Coffee House. How would you go about structuring the ad groups for this particular coffee shop?  
https://www.roscoescoffeehouse.com/

Answer 1

@hairtail start with updating your entire menu on Google My Business Account and keep your Google My Business super updated. Then run Simple Google Smart Campaigns using the right category and you will start seeing Walkins to the coffe house and if you take orders online then run Call Only Ads

Comments

Right category?  

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@hairtail when you run a Smart Campaign it will let you choose only one category. Choose the one which best suits you. If you think you have more category then create multiple smart Campaigns with different Category each time

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Why choose smart campaign when I could use the regular search? Isn't search more effective?  

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Smart is really Smart and it works very good for local businesses to get higher visibility. I use both for my clients and surprisingly the Smart Campaigns gives mord conversions then regular Search Campaigns.  

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So a coffee shop should be under restaurant category?  

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@hairtail Iam sure there is a dedicated Category of Coffee or Coffee Shop