+3 votes
by (570 points)
Hi!  Have anyone calculated CPC on Youtube?Hi! Have anyone calculated CPC on Youtube? Just wonder what it could be if talk about trueview or bumper. Thank you in advance for sharing your experience
Hi!  Have anyone calculated CPC on Youtube?

2 Answers

+4 votes
by (13k points)
 
Best answer
On turkey with try for bumper 8tl for in stream 0, 04 try gibin perfect results my offer ıf you have chance for youtube open your account with countries which have low curriencies like Turkey for more impression and view
by (570 points)
Aha, interesting, I have heard about this approach too. So you are telling me that it works! Great! thank you for the advice!  
+2 votes
by (8.8k points)
Calculated based on actual tests. What do you need this for?  
by (570 points)
Hi! Thank you for your involvement. Well basically I want to compare channels somehow, but I don't have Youtube numbers in my recent campaigns and I can't take the old numbers. In general, I want to create a media plan for traffic generation so need to know how Youtube could be useful and learn how expensive it could be. From my previous experience, CPC (on Youtube) is similar to GDN but maybe something has changed .  
by (8.8k points)
@ritch892 how wouldyou define "useful"?  
by (570 points)
@blum44 I define it as a reasonable price for each user (hit), e. g. if the price per user (per click) higher than GDN but lower than search then I think Youtube is useful for my plan. )) So can you share any numbers of CPC I can take into account?  
by (8.8k points)
Irina, Youtube clicks and GDN clicks are from a totally different region in the customer journey. Mindset is different in most ways. All depends on the video and targeting itself. We've found CPCs to be 10x higher for Youtube but CPAs to be 10x lower than GDN. Shouldn't you care more about the quality of the clicks?  
by (570 points)
@blum44 definitely you are right. I think it's better to create a separate plan for Youtube.  
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