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I have products where each variation has a seperate page, I am now thinking of combining for example 3 products into 1 product.

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I have products where each variation has a seperate page, I am now thinking of combining for example 3 products into 1 product. How will this affect the performance of my current shopping campaign? I’m guessing as it will lose the data from the products I am removing, the ads may not run as well as previously?  
I have products where each variation has a seperate page, I am now thinking of combining for example

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