Question

Manual click or smart bidding? Is it cheaper cost per click to let Google’s smart bidding take over.  

Answer 1

It depends do you have enough time&knowledge or not.  

Comments

@andrews I’ve been using AdWords for 15 years and have watched the landscape change a lot. I do have a massive negative keyword database and manual click us always worked. then it started Google reps started calling multiple times a day for months new reps were fishing for info on the industry that I worked the most and I knew changes were coming.  

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@strapless11070 - Google rep mantra - switch to smart campaigns and increase budget. It's happening - but what happens when everyone has done it?  

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@andrews google gets richer  

Answer 2

Depends. I usually start with smart bidding, to see conversations and cpc and then after testing move to manual.  

Answer 3

Manual then when you have enough conversion you could try and switch to target cpa

Answer 4

Another option: Manual until you get >30 conversations then switch to "Maximize conversions"