Question

What is everyone’s view on responsive display ads vs static banner ads?  

Answer 1

RDAs allow your ads to serve on more sites/placements and also access Google properties including Gmail/YouTube. However you have less control over how your assets are presented. Static banner ads guarantee brand safety, but to ensure maximum reach a lot of resizing needs to be done.  

Answer 2

I wouldn't say guarantee brand safety - so much fraud and poor inventory across GDN the ad format doesn't stop that. But from a compliance perspective banners are better. Suppose you can do more with banners if you do HTML5 for example. I always use mixture of the two if using GDN.  

Answer 3

Responsive are going to be the standard going forward with Google, although you have more control with static, you’ll start to see them be shown less and less

Answer 4

Non-responsives are a pain in the ass because it's difficult to make changes - but they can be very powerful when animated.  

Comments

What do you use to animate them?  

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@greggs I don't that myself.  

Answer 5

I am only using responsive.  

Answer 6

1. HTML5 2. static 3. Responsive, my 2 cents

Answer 7

Yeah thanks all. I’ve found conversions easier to come by with RDA.  

Answer 8

Since human hours are more expensive than machines hours, I prefer responsive ads. And when built with relevant content, the produce good results.