Question

Why Is The Bounce Rate So Much Higher On Shopping Than On Search? Is It Worth It?  

Answer 1

You trap them on a product detail page instead of a category page. The bounce is way higher. Try to give users options and Easy navigation. Keep your keyword negatives in shopping realy tight to stear on the right keywords

Answer 2

Bounce rate prob not the best metric to use. Look at your SQRs though make sure your traffic is relevant.  

Answer 3

Because you are taking people DIRECTLY to an end product page. So you don't care about bounce rate - they're as deep in your site as you need them to go in order to make a purchase. Seriously, can people just STOP using bounce rate as a permormance metric? It categorically measures very little about actual traffic performance, whereas there are plenty of metrics that very specificially do - eg anything with "Conv. value" in the name.  

Comments

@isleana118 thanks man  

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@isleana118 great answer! Spot on.  

Answer 4

I have a shopping campaign and search campaign and they actually perform very similar at the same spend rate. Just started Google customer reviews so that might give shopping an edge.  

Answer 5

I’m guessing because buying would be an immediate action so whatever people see is either what people are looking for or it isn’t.  

Answer 6

Have you compared the bounce rate for top of funnel shopping traffic and MOF/BOF traffic? When people use long tail search queries the bounce rate is lower than when they clicked through on a generic term. Simply because the product is more relevant. It’s all relative.  

Answer 7

A high bounce rate is bad , but think out of the box and combine metrics . See the scroll depth, because if someones goes to your page and stay 10 minutes and exit it is 100% for google analytics, see the avg session duration, scroll depth , make a custom attribution model dont see last click, see 20%, 40%, 40% as position model see if it is ok for you. See the products, value per session etc, the user saw and much more, dont analyse a page only by bounce rate wrong. If a user spent time only on one product and exits, it is not bad, you have to remarket him or her again.  

Answer 8

If you have a good conversion rate and roas, I would not make to many changes improving bounce rate. Risking missing out on potential customers.