Can Search Impression Share drop significantly after increasing Max CPC? Hey guys, For a few days, I've run a test campaign for my client to get data. Let's say we've bid $2. 00 per keyword (manual CPC) and we got ~70% of IS. Then I've selected the best KWs, built a proper campaign and started with $4. 00 bids. During the first two days, we got 19% of IS with ~75% lost due to budget. We haven't reached our daily budget, not even close. When we DO show up, the ad is 85% at the top, 50% at abs. top. We want to get more impressions and more clicks. What should I do? Just wait for a couple more days? Drop bids? Increase bids? PS. It's not a matter of match types or negative keywords. The estimated amount of available impressions (Impressions divided by IS) is roughly the same.
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