Question

Smart campaigns or manual campaigns ? What works better hmmm

Answer 1

Smart bidding, responsive ads, manual and original copywriting, good choice of keywords and campaing/ad group spread. What can be done automatic, do it automatically. But be sure you feed the machine with healthy food. You'll notice that a machine can do wonders in seconds what will you take hours to do. These days you can really rely on the machines algorithm. The ones that say you can't are those who'd prefer typewriters in the days wordprocessors on computers came to live.  

Answer 2

Manual. the only smart thing in smart campaign is Google making more money  

Answer 3

Smart, when it comes to scale :} they really improved them.  

Answer 4

Always manual, nothing else

Answer 5

Test both and see which works best for you

Answer 6

If you don’t know what your doing smart campaigns, if you know what your doing definitely expert mode, as you can be very specific and target your niche extremely well.  

Answer 7

Smart campaigns works better on minimal budget and traffic. u just need to be specific with your products and services/keyword themes that you will set up. manage your search phrases. turn off irrelevant and generic ones. create 3 different ad variations and include one of your keywords in your headline.  

Comments

@morganstein274 smart campaigns work better with less data to go on? Hmm ok  That really doesn’t make them sound very smart

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@killer4150 just be specific to the products and services so the ads will be shown to the right audiences. If you have a restaurant, don't select restaurant as your business category. Be specific. If your specialty is Italian, then select Italian Restaurant. Under Products and services, include in there what are you offering. Delivery? to go? etc. Then the system will show your ads to searches looking for those products and services you are offering and relevant searches.  

Answer 8

Never do smart campaign. It will cost you much more

Answer 9

Depends on campaign we run some smart campaigns very successfuly