Question

Hello!  If i authorize an agency with display ads, who is responsible for the pictures for the ads?Hello! If i authorize an agency with display ads, who is responsible for the pictures for the ads? Agency make the ads and create pictures? Or the client give pictures for the agency?  

Answer 1

That should have been presented to you in the proposal. We charge more if we are making the creatives.  

Answer 2

If you are marketing your product on a large scale, I suppose you must be creating your creatives based on your rules and regulations of your brand book and then distributing them to various vendors associated to you. This is done to maintain the consistency of your brand and easy recall to customers viewing it on different platforms. However, if you are working on a smaller scale, you can authorize a vendor for creative development and assign a person from your team to give final approvals as per your brand ethics. But design and development of creatives will be charged as extra.