I think it’s a great idea for the simple fact that everyone has witnessed the Mcdonalds 3 year old French Fry photos looking not much different than the day they came out of the fryer. This ad simply takes advantage of that information and takes the opposite side, shouting out, “Hey! We use REAL food”. Here’s the proof, real food goes bad, it spoils, as opposed to “Food that can outlive the sun and still look the same as the day it was made. ” So, I’m in the brilliant camp. Just my opinion. The fact that the ad is getting a ton of engagement alone is a measure of success. The real answer is that none of the opinions matter. The DATA will inform the big bad Burger King if said ad campaign is succeeding. For those claiming bad idea. It’s getting high engagement and major exposure on Facebook, on a thread from a private FB group named “Google Ads Mastermind. ” Oh, all without paying Facebook for advertising. For those saying, “Eww, Mold is Gross, I’m not eating there again. Not a logical thought and I’ll prove it. Ever find something in the refrigerator that had gone bad, moldy? Did you buy that particular item again? Ever smelled the milk in the fridge and almost passed out from the smell? Did you ever buy milk again? See what I did there? Meet you all at BK tomorrow.
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