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Should I have the search term a user searches in the headline of the ad?

+7 votes
by (240 points)
Should I have the search term a user searches in the headline of the ad? Like the attached?  
Should I have the search term a user searches in the headline of the ad?

4 Answers

+7 votes
by (11k points)
 
Best answer
Pros and cons. Most common con: If all the competitors do it already, it can pay off not to do it.  
by (240 points)
@rosebud why is this?  
by (11k points)
@equine First priority is to win the war of eyeballs. When everyone zigs, then zag. When in every ad the search terms are built in and in yours not, then you your ads pop out visually. That can lead to more attention, more clicks, more conversions.  
+4 votes
by (1.9k points)
It will better your quality score yes.  
+6 votes
by (490 points)
Agree with Ross. And to get even better quality score the landing page should have the keyword in the H1 and be mobile responsive and FAST
+6 votes
by (700 points)
That's right. Or you can have it done automatically for you with Dynamic Keyword Insertion ads. But be careful not to have any competitor names in dki campaigns, if they catch their name in your ads that's a lawsuit
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