Question

Hey all, I'm running a campaign that has audience lists added (observation setting). From my understanding, these ads are showing to both new users and also users in the audience lists. Does anyone know if it's possible to break out my data between new & returning customers? I would like to find the ROAS of these customers in this campaign. Thanks!  

Answer 1

For every audience you add, google will tell you how much money is coming from each one. Within the audiences section in your campaign, adjust your columns to show conversion value and roas

Comments

@cudbear22517 what platform are you using for your store?  

Answer 2

You’d have to use google analytics to create those audiences then link you analytics and your google ads then import those audiences in to your google ads.