Question

Which attribution model is best for ECommerce conversion? Last click, First click, Linear, Time decay, or Position-based.  

Answer 1

Data driven needs 600 monthly conversions. If you dont qualify I'd say linear then

Answer 2

Data driven

Answer 3

I’d root for linear or data driven.  

Answer 4

Data driven

Comments

@yurikoyursa Hey, I know you  

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@misstate  

Answer 5

That really depends on the average period from the first interaction to the purchase.  

Answer 6

Test test test and then the data will answer your question