Question

So far What are your observations on Google Ads performance during COVID19?  

Answer 1

Paused it.  

Comments

@fortaleza Dont!  

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@fortaleza depending on the industry you are in, pausing may be a good idea. Especially if it is in an industry that has been instructed to cease all operations until further notice or if the CPA has increased to the point of diminishing returns.  

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@palatalized Mine's a Service Industry. Can't go outside even if you convert leads. So no point, hence I paused it.  

Answer 2

Very mixed!  

Answer 3

Depends on the industry

Answer 4

My industry is glass and as most of my competitors turned there ads off. Mine however started to go up in costs. totally random so I went manual cpc for all my campaign's. Then the calls from google ads started coming in. canny to say the least

Answer 5

Click rate is down by the way organics so far are exceeding the normal.  

Answer 6

In some industries, our CPA is down considerably. In others, our impressions have all but dried up.  

Answer 7

I’m in construction. So far it’s been a slight decrease in lead flow for some. But other than that we’re still good

Answer 8

100% depends on industry. In my industry, most offices have to close. Costs go down.  

Answer 9

Sharing my experience here: E commerce peaked , online learning, gym free workout and diets peaked, conversion rates increasing, users easier to peruse and take an action under influence of fear. gladly i don't do any work with offline industries such as construction but i am seeing great results so far

Comments

Good to hear you are doing well! May I ask if you use a lead strategy/ magnet for the destination page in google ads and display? I am using a straight salespage as landingpage and conversions dropped big since the pandemic.  

Answer 10

I am seeing better than expected traffic Ahmed I must admit and converting those seems normal? I do feel for the leisure industry for sure. We serve them also.  

Answer 11

This seems amazing to me, I haven't seen Non-profit donations go down (for digital), there's growth YoY. Other marketing channels have been affected like live events, in-person donor development from gift officers.  

Comments

@abhor events that shifted online are doing great as well

Answer 12

Doing very well. lots of sales

Answer 13

My cpa is much lower and my conversions have raised.  

Answer 14

Mixed. With my e-commerce client we’re getting the great CPA’s, our lowest ever and lots of sales. More than Black Friday which is crazy. Other industries like spas, I’ve had to pause their lead ads since they’re closed for the time being.  

Answer 15

Update on performance: Some GDN campaigns with long time review getting approved and overspending more than twice daily budget crazy! And not even profitable