Hey Jordan, That's a good question. It's something definitely worth discussing. It's a difficult moment to figure out for any business owner because of all the daily work they have to execute. That transition point is key. Here's a way to look at it. Imagine there is a revolt occurring against an evil dictator. The good guys win and they appoint their current leader, Sara, to be the next president. Before she became president she did everything from maintenance, accounting, soldier work, building stuff etc. As she became president of an entire country all these new resources opened up. She now has people at her disposal. She can't stop and build a bridge. She outsources it to her available architect team. It's the same concept as a business owner. How soon are you able to hire, train and have someone proficient in Adwords take over your role? Business owners might have answers like: "but I can't afford a good manager" "I am not profitable enough" Boom! That's another awesome insight. So, now we can ask: "What needs to be done to afford a ppc manager and be profitable enough to do that? " This is where you think about how you can increase your prices or focus on a particular weak point in the business.
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