Here’s to my first post in the group! Hi everyone! My client who owns a water/fire restoration company wants to start marketing his services on Google Ads. However, my background is primarily if FB ads and I really don’t want to blow $50-75/day then deliver lousy results To any Google Ads experts out there, How do you approach keyword/niche research? I’m familiar with keyword planner, organic search, and SpyFu, but I lack the experience to have confidence in my decision making. He’s my first digital marketing client EVER so I want this be done right. Any advice is more than appreciated!
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