Question

Topic : Gmail Display Campaigns. Who can shed light on why there is such a discrepancy between Clicks and Clicks to Website in Gmail Display Campaigns. What is the result of a click of it doesn’t go through to the website. What does the consumer see? Thanks in Advance

Answer 1

The Gmail Clicks are the one’s when a user clicks on the header/subject line and the mail opens which has the creative & there needs to be a second click for the website to open. I generally eliminate gmail from my display campaigns unless it is targeting only gmail as a property with different creatives.