Question

Keywords planner is showing 1k-10k average monthly searches for a keyword and . 24-. 70c top of page range. When I build a campaign around this keyword and set my max bid at $1, the daily estimate panel is showing less than 1 click per day regardless of where I set my budget. Any insights? I am a rank novice, just learning the tools.  

Answer 1

When you used the planner, did you have the correct geo targeting? It defaults to the entire country.  

Answer 2

Keywords planner is a guess at best, look at your actual account for real-time costs.  

Answer 3

Depends on your targeting, match types, QS, etc. What are your impressions? The planner is just estimates

Answer 4

Check my pm chris