Question

Hello everyone, I have a product and it's doing great in the testing campaign. I want to move it to its own campaign. Should I turn off the winning product in the testing campaign to prevent overlap? Thank you for your help!  

Answer 1

Don't fix what is not borken. If a campaign works and it's profitable, keep it. Create a new one with the right optimization based on the data you have collected so far.  

Comments

@rolfrolfe hey, your 2nd para said don’t change what isn’t broken but then you say create a new campaign based on the data- can you please clarify that? Thanks!  

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@krispin i answered your question. You asked if you should tun off your campaign- don’t touch if it’s profitable. Second campaign is based on your additional data. If you see better performance from second campaign and better cpa then obviously first one is not needed.  

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@rolfrolfe thank you for your response Dima! If I create another campaign, will both of the same products run? Since if I do it in the same ad group, only one ad group will spend. Since you cant run mulitple of the same products at once. Will this happen if I do seperate campaings?  

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2 different campaigns will be treated separately. You can run 100 different campaigns for the same product.  

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Great! Thank you Dima!  

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@krispin scaling and optimizing but if some thing is working keep it