Question

What are peoples thoughts on setting up conversions in Google analytics to track Google Ads conversions instead of creating them directly in Ads?  

Answer 1

I will go for Google Ads for Conversion Tracking. It is more roboust for Google Ads. You can also get advantage of measuring view-through conversions, conversions update refresh rate and tracking on clicks more smartly.  

Comments

Thanks for that, I am just so frustrated by the event snippets. I love that Analytics allows the URL path to be the trigger as opposed to the javascript event snippet.  

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@aphaeresis6717 You can explore GTM for event tracking on Google Ads

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Ok, good idea. Thanks!  

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@compendious hey if i set up GTM is that just as good as GA tracking?  

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@electricity It works like same way like GA does but you got flexibility to use events with custom rules + view through window as well.  

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@compendious appreciate that advice  Was setting up both initially so guess ill just keep to GTM

Answer 2

Can do if you don't want to use any other type of bidding except manual

Comments

@mediaeval10 Question was Conversion Tracking Thankspe.  

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Source Either GA or Google Ads Conv. Tracking

Answer 3

Keep in mind the analytics conversion tracking takes a day - so if you need yesterday's data, this is not a good option for you

Comments

@microeconomics If you need to get fast decisions (intraday), you are 100% correct.  

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Great point! I always thought they were equally delayed by 24 hours

Answer 4

You should do both. Tracking thru g ads is more accurate with quicker access to data. Tracking with ga is invaluable for audience building and assessments along with a number of other advantages. You can choose to not "include in conversions" if you're concerned with duplicates in g ads. You'll find both data sets valuable I'm sure. You'll also find them to be different, even if you're tracking the same events and that is interesting, isn't it?  

Answer 5

I prefer conversion tracking in Google Ads (with first click attribution). But sometimes clients want to do it in GA because they want to compare other paid traffic sources there.