Question

Hey Everyone!  Do you find when you place a customer audience to a high performing campaign that it limits the reach?Hey Everyone! Do you find when you place a customer audience to a high performing campaign that it limits the reach? I am considering this for a client but don't want to hurt results by restricting the audience. What is your experience with Customer Match audiences?  

Answer 1

It will effect the reach

Answer 2

You can use customer match audience as Observation. In this case you wont face issue of reach. If you choose targeting then it will definately limit the reach.