Question

What Tools/How do you find the best/ideal targeted placements for Google Display Ads?  

Answer 1

My favorite thing to do is run a Display Ad campaign to a retargeting audience (people that have been on my website within the past 30 days) then look at Where my ads showed. There I can find the best placements because I see what other websites on the GDN that my customers visit!  

Answer 2

Research, simple and plain research for placements in your niche. Can be quite time consuming process, certainly cannot "scale it", however works perfect

Answer 3

Use something like semrush to pull the display ad placements list for competitors. Cross reference a few competitors top placements (ctr, frequency, imp or other metrics) and you will have a seed list ready. Don’t forget to look at your own historical data if available

Answer 4

Similar to another post- audience plus topic targeting (exclude apps). Pull the good ones into audience plus placement ad group

Answer 5

Try with a custom intent audience. That way you will target your competitor's traffic across GDN (meaning relevant traffic), plus you will find out best-performing placements. \

Answer 6

Hi, we are creating a free tool to target display placement. You can check it here. Link:  Thank you.  
https://freedmtools.com/display-planner/