Hello there, can you please give me your advice on the following? I own an ecommerce website which I lunched about 12 months ago and made all my sales exclusively with Google Ads advertising. I am using very specific keywords, all of them are basically the product name as this are niched products. Exemple: [product name] exact match and "product name" pharase match ( I don't use broad match at all). There are about 50 products. Considering that ALL my campaigns so far were set to maximize clicks bid strategy and I have a pretty big set of data now, what do you suggest to do - should I change the bid strategy, and if yes, how? I don't expect from you to give me complete solutions, I know this are very specific situations, but if you can point me the general ideas I will make my own research on the topics. Thank you in advance.
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