Hi guys, Analytics & tagging question. I run YouTube ads for a client. We have several campaigns and ad groups that have different UTMs for each of these ads. Here's what our funnel looks like: Goal 1 : Landing Page Viewed Goal 2: Opt-in OK Goal 3: Calendar Viewed Goal 4: Appointment booked. Most of the time, people goes until step 2 and as we are having some e-mail sequences for follow-up, they come back to step 3 by clicking our email links. However, I want to be able to track from which campaign / ad groups the FIRST conversion (Goal 2) is coming from. To be clear, if my opt-in is coming from my "video 1", I want to put a "tag" on the converted prospect, in order to being able to understand which acquisition ad is bringing me more sales. Can you help me out with this ? We are using ActiveCampaign if it might help ! Thanks for your answers !
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