Question

I have 3 ads running all with separate budgets. The daily budget always lasts for 10 to 12 hours for the past 4 months. Today all 3 of my ads budgets went way over my daily budget and ran out after 2 hours. I called google and they said it is a busy day out? Very strange  Any advice And Friday nights are always busy for me  

Answer 1

What bidding strategy are you using? Are you running 24/7 or on an ad schedule?  

Comments

@once2 you could apply a rule to the campaigns so they dont exceed "x" budget.  

---

You can find templates but you will have to edit the predefined parameters for the specific script or rule

---

Here's one of many articles you can find on scripts and how to edit them for your specific campaign goal

---

@once2 @acetic2 feel free to DM me if you need help implementing

Answer 2

Try some ad scheduling. Are you satisfied with the performance over those 10-12 hrs? What kind of bidding are you using?  

Comments

@once2 could be competitors cut bids and you suddenly got better impression share. Check that?  

Answer 3

What are you targeting? Was there any popular news or events that could be related that happened on the day?  

Comments

Occassionally there is a news item locally that can trigger lots of people to search for something that displays your ad's more than normal. I run campaigns for rock and roll memorabilia and when the Queen film was out, or a 60's musician dies there is a spike in traffic as people are Googling related terms. I was wondering if there was anything like that that could of happened? Have you checked in the searhc terms report?  

---

*search terms report

---

Has Google made any changes to the campaigns? HAve you looked in the change settings?  

Answer 4

Yes it will be, because since black friday queries are increase so it will be better to check your search term from google trends with filtering last 7 days and last 24 hours

Answer 5

That's just overdelivery happening, my friend! :)