Question

Anyone with solid experience with app/game launches who can offer best practises or tips? :) I have experience with managing app campaigns but not through launch phase. Thanks!  

Answer 1

Don’t want to be rude! Do you expect people to provide you free lessons and share their hard learned experience for free so you can sell your services to someone else?  

Comments

. you realise the point of this group right? Lol

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@cowper I actually do  Good luck to you!  

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@rolfrolfe I don't understand your attitude? So you never learn from other specialists then? In which case, it's your clients who lose out isn't it. No one knows it all!  

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@cowper i do an always value people’s input. I don’t think it’s appropriate to ask for such. I got a customer, teach me so I can make money! If you would be more specific. That’s the approach I would like to take , these are the steps and my idea. Only then ask for some guidance. No attitude, it’s just people post so many basic questions. Asking to do everything for them and claim to be experts! Need to give to the community to get something back  

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@rolfrolfe I've been a PPC manager for almost 7 years so I have given plenty to many communities :) if not to this group yet. thanks.  

Answer 2

I don't have a solid experience but I do have some experience. How can I help you?  

Comments

Please share your experience :) what has worked what has not etc.  

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@cowper so, it is a mixed one.  

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And it is a very elaborate one. I will die writing it here. Maybe if you can specify any key area then I might elaborate

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@plurality39566 sure, when launching a new app/game to market what would you say is the most important factor impacting performance? Also what pre-launch strategy has worked well for you in the past?  

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I think the bid is the most important factor. You need to see in your ad assets if all of the assets are served homogenously by sorting it on spent. Once you have find that out only then you'd know what the Blackbox named Google Ads is doing with your ads. Since my clients are generally miser so there isn't any pre-launch strategy. But I would recommend you to get in contact with your account manager and ask him to enrol you in the video only app ads which are in beta testing (last time I checked). These beta ads have highest engagement rate and therefore would be best for pre launch kind of arrangements.  

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Also, if you want I can spare 15 mins and do a video call and answer all your questions.  

Answer 3

How app campaigns are managed nowadays?