+2 votes
by (7.1k points)
Display Campaigns: Anyone have experience running ads on GDN targeting users with specific app installs? I’ve setup a few test campaigns and curious how the performance will go, especially on some ad groups targeting very specific products to those that have that specific app. The downside is, you can only target apps from the Google Play store, which depending on your audience, may be a significant loss in potential impressions. I’d love for these features to be available for Search targeting, but for now, allows to build RSLA groups. Note: this is for an e-commerce account, which typically always struggle on GFN, especially when a high conversion rate and low CPC is needed to meet the goal
Display Campaigns: Anyone have experience running ads on GDN targeting users with specific app insta

1 Answer

+2 votes
by (320 points)
It would make sense to turn off the 'Targeting Expansion', so to let the app targeting take effect. A google rep recently recommended turning this off when targeting within the GDN.  
by (320 points)
Thats a great way to put it  
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