+5 votes
by (830 points)
Any experts at syncing up Google Ads/Analytics/GTM(etc) with Shopify out there? I have everything connected but really just need some questions answered since I'm relatively new at G ads.  
Any experts at syncing up Google Ads/Analytics/GTM(etc) with Shopify out there?

4 Answers

+4 votes
by (2.3k points)
 
Best answer
Go ahead
by (830 points)
I'm having issues getting conversion metrics to match, and I'm confused on where I shoudl be linking my accounts, and if I've linked G ads and G Analytics in BOTH, is that bad?  
by (830 points)
I have 100s of questions, but GA says I've made 2 sales from Paid, and G Ads is reporting ~37 sales
by (2.3k points)
@bid116 calm down! It's okay. Tell me is the conversion criteria same in both analytics and adwords? Read some articles to find that out
by (830 points)
@plurality39566 I’ll try finding out
by (2.3k points)
@bid116 please do and if you have trouble doing so then dm me
by (830 points)
I have a feeling that I must have tracking that is incorrect and double (or more) counting some how, but would need help finding where to look
by (2.3k points)
Let me see if I find any article here then I will post it here
+3 votes
by (830 points)
I'm also not sure if I should drop conversion scripts in my theme files and checkout settings, or strictly use Tag manager
+4 votes
by (10.3k points)
GTM doesn't integrate well with Shopify.  
by (830 points)
Why is that? i guess i haven't noticed any issues really
by (10.3k points)
@bid116 i was going to use it early on and found it to be a pain. Analytics and Facebook integrate well out of the gate.  
+3 votes
by (830 points)
Last hope - here are screenshots of GA vs G Ads. What am I missing?  
by (410 points)
@bid116 Check for the tag implementation. Also, currently there is a lag going on in terms of e-commerce reflecting in GA.  
by (830 points)
@kipper2 is I have the Google Shopping app installed, and am connected to GA, do I still need to place any purchase event tags?  
by (410 points)
If this doesn’t help, you can always try contacting Google at shopping-actions@google. com
The Google AdWords Group is where you can always find questions, answers, advice, reviews & recommendations from other community members about successful search engine marketing (SEM) ads through Google AdWords.
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