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Any experts at syncing up Google...
Any experts at syncing up Google Ads/Analytics/GTM(etc) with Shopify out there?
+5
votes
asked
Apr 10, 2020
by
bid116
(
830
points)
Any experts at syncing up Google Ads/Analytics/GTM(etc) with Shopify out there? I have everything connected but really just need some questions answered since I'm relatively new at G ads.
questions
google
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4
Answers
+4
votes
answered
Apr 10, 2020
by
plurality39566
(
2.3k
points)
Best answer
Go ahead
commented
Apr 10, 2020
by
bid116
(
830
points)
I'm having issues getting conversion metrics to match, and I'm confused on where I shoudl be linking my accounts, and if I've linked G ads and G Analytics in BOTH, is that bad?
commented
Apr 10, 2020
by
bid116
(
830
points)
I have 100s of questions, but GA says I've made 2 sales from Paid, and G Ads is reporting ~37 sales
commented
Apr 10, 2020
by
plurality39566
(
2.3k
points)
@
bid116
calm down! It's okay. Tell me is the conversion criteria same in both analytics and adwords? Read some articles to find that out
commented
Apr 10, 2020
by
bid116
(
830
points)
@
plurality39566
I’ll try finding out
commented
Apr 10, 2020
by
plurality39566
(
2.3k
points)
@
bid116
please do and if you have trouble doing so then dm me
commented
Apr 10, 2020
by
bid116
(
830
points)
I have a feeling that I must have tracking that is incorrect and double (or more) counting some how, but would need help finding where to look
commented
Apr 10, 2020
by
plurality39566
(
2.3k
points)
Let me see if I find any article here then I will post it here
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+3
votes
answered
Apr 10, 2020
by
bid116
(
830
points)
I'm also not sure if I should drop conversion scripts in my theme files and checkout settings, or strictly use Tag manager
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+4
votes
answered
Apr 10, 2020
by
kehoe48
(
10.3k
points)
GTM doesn't integrate well with Shopify.
commented
Apr 10, 2020
by
bid116
(
830
points)
Why is that? i guess i haven't noticed any issues really
commented
Apr 10, 2020
by
kehoe48
(
10.3k
points)
@
bid116
i was going to use it early on and found it to be a pain. Analytics and Facebook integrate well out of the gate.
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+3
votes
answered
Apr 12, 2020
by
bid116
(
830
points)
Last hope - here are screenshots of GA vs G Ads. What am I missing?
commented
Apr 12, 2020
by
kipper2
(
410
points)
@
bid116
Check for the tag implementation. Also, currently there is a lag going on in terms of e-commerce reflecting in GA.
commented
Apr 12, 2020
by
bid116
(
830
points)
@
kipper2
is I have the Google Shopping app installed, and am connected to GA, do I still need to place any purchase event tags?
commented
Apr 12, 2020
by
kipper2
(
410
points)
If this doesn’t help, you can always try contacting Google at shopping-actions@google. com
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