Question

My google branded search ads have made me over $3K on $100 ad spend, but when I spend hundreds on shopping ads I get zero sales. Is there anyway I can use past data accumulated by google to start getting sales to roll in for shopping campaigns?  

Answer 1

You can use tCPA for shopping ads. because for tcpa google uses account level conversion data.  

Comments

@hypallage i doubt that will work.  

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I'll look into this

Answer 2

Big difference between branded campaigns & non-branded campaigns. You'll never get the same results.  

Comments

Not really what I'm looking for, just want to know how I can use past data to my advantage

Answer 3

Are you utilizing Shopping prio settings to bid higher on more relevant search terms?  

Answer 4

You can look at the geography and demographics in your branded campaign and look for patterns. Also look in your google analytics for ppl who have purchased, look for patterns there too. You can also set up “observations” to gather more data on your branded customers. Then use these metrics to further hone in your targeting