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Regarding Display Ads, what are the best practices in terms of background color, headlines, styles etc that yield the best performing CTR?

+2 votes
by (960 points)
Regarding Display Ads, what are the best practices in terms of background color, headlines, styles etc that yield the best performing CTR? What background color performs the best in general?  
Regarding Display Ads, what are the best practices in terms of background color, headlines, styles e

2 Answers

+3 votes
by (4.9k points)
 
Best answer
I’ll be interested to hear what others say here. But, The single best thing I can recommend to yield a successful display campaign is closely monitor the placements. Often times the placements are garbage and you’ll need to add exclusions.  
+1 vote
by (4.9k points)
The best results I have observed are from responsive display ads. Perform better than standard static banners.  
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