Question

Hey guys, What % and how often should you increase ad spend on Smart Shopping Campaign? I currently have a campaign that is doing 3x ROAS at $150/day, would like to increase budget without hurting the ROAS. Thx!  

Answer 1

Every time you are hitting target ROAS and are not maximally spending. Ramp it up.  

Comments

@merrimerriam5503 I am spending up to the limit with targeted ROAD

Answer 2

Automatic bidding strategies 'should' be able to handle 15% differences (in budget or bids) without it hurting too much.  

Comments

@quit8 how many days should I wait before I adjust again?  

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That depends on the amount of data you have available. I would personally check if the automatic bidding strategy is meeting the goal you set up. Next to that, I should wait the period of your average conversion delay at least.  

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How long is usually the conversion delay for google ads? i come from FB ads haha, usually its about 24-48 hrs