Question

Sooo I have a client that wants to run non-brand BUT I won't have appropriate testing conditions, such as time, and they are attributing last click 1 day lookback. I could either go super niche exact OR go after a crap ton low CPC, low comp keywords that wont spend like crazy and will only convert every blue moon BUT the CPAs will be safe. Any thoughts? *Product is somewhat luxury and subscription based. Mail order food*

Answer 1

For better results, it has to be a niche target. I would suggest start moderate and build trust between the client, add some good suggestions to the client and produce results from it so he understands you know ur stuff and when the time comes, explain the importance of testing space to generate better-optimized results.