Question

[YOUTUBE ADS] Would you recommend to make 2 Youtube channels : 1 for your ads and one for your organic videos ? And if 2, why ?  

Answer 1

No you do not need 2 channels

Comments

Ok because I heard that doing ads on the same channel as your content might affects the reach of your organic videos. But I don't have a tangible proof of that.  

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My point was actually that on my Youtube channel, I have engagement metrics like comments which improve my visibility. And on ads, people can't comment on the videos. So I wanted to know if my ads could reduce the reach of my channel knowing that I couldn't use the "comments SEO bonus" to increase visibility (not sure it's clear :p )

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@bridge79 yeah it's a non question. You can argue that comments increase your reach. But that's minuscule if it does ever happen and you can prove it by excluding every single other factor.  The reach from ads will be 20000x what you can get from any micro organic optimisation

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@birddog So you mean I should stop making organic content for my channel and focus only on ads ? (I have 36k subs, it would be hard to give up :p )

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@bridge79 what's your objective ? What makes you money?  

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10k€/month. For now, my Youtube channel + my FB group.  

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@bridge79 no I mean, what makes you money? How do you extract money from audiences? Are you a shop?  

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@birddog Ah I thought you meant my trafic sources to get money. I'm selling digital marketing trainings using Clickfunnels.  

Answer 2

YES, if you're doing in-stream ads.  

Comments

@nashville ok thanks for your answer. Do you have any source about that? I would need to be 100% sure.  

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Any Youtuvbe SEO expert will tell you that engagement with videos is key to organic promotions. People skipping ads lowers the engagement dramatically. My own experience and other media buyers talking, no sources. If you want to warm up youtube organic with ads, use discovery, since people who click on the ad voluntarily are likely to watch till the end. But in-stream people skip a lot, we're talking up to 70%, and that doesn't signal anything great to SEO part

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@nashville i would agree on that. Thanks for the tips ;)

Answer 3

Absolutely not. Some users are an ad and later see other ads, organic video's, or subscribe to the channel. You want to measure these users as well, I hope

Comments

@zymosis Thanks for your answer. So if im not wrong, the total opposit of what @nashville said. Aouch, who im supposed to believe now ?  

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You need to ask yourself some questions to find an answer. I understand what @nashville says. Google wants you to upload the video and keep it public for all users to find, even organic searches. Some videos are for dedicated audiences because of a special offer. But if everyone can find the video, they want the same offer. I recommend 1 channel because I like to measure if my paid videos also resulted in organic video likes, shares, traffic, channel subscribers. If you want to use the video solely for marketing and not brand building, maybe 2 channels are your favorite.  

Answer 4

You just gonna mess up ur data

Comments

@falzetta69 in which case ? With 2 channels ?  

Answer 5

I run ads through the same channel my videos are on. I’ve found people go to my channel, click the same video they watched in the ad, then told me they came from my ad

Comments

@mythos so you'd recommend only 1 ?  

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Thats all id do, or else i’d be competing against myself for subscribers on two accounts as well

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That's a great feedback! Thanks for that!  

Answer 6

Same channel

Comments

@chandachandal thanks. I think i will continue doing that then :)

Answer 7

I do everything on one channel. The whole ads hurt your organic reach never made sense to me. Like, why would YouTube punish you for giving them money?  

Comments

@kessinger not punishing you but making you dépendant of ads. Google can be evil  

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That's true  

Answer 8

One channel. If you're afraid of messing up engagement you can always upload a part of the organic video as the ad while set to 'unlisted'. People can still find your channel then and you won't have statistics and subscribers etc. split between two accounts. In my opinion, the content in video ads should totally differ from the organic video anyways. The ad should cut to chase right away, be short but appealing, and have a clear KPI and call-to-action.  

Comments

Agree on the second part. Especially for instream. For your first part, I'm confused. You say one channel but split between 2 accounts ? Can you be specific on that. I'm a bit lost :p

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@bridge79 late reply, sorry, not really a Facebook fan! One channel but two videos, not two accounts. When you have the ad unlisted, people can still click through to your channel and see your other videos and subscribe to you channel etc. That's not happening when you use two channels/accounts so having videos split up in two accounts is a big nope, in my opinion.  

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@pricilla agree on that ;)

Answer 9

1 channel.