Question

Hi everyone, I hope you are having a productive time at home:-) I'd appreciated your help in terms of creating a media plan. I struggle to figure out how to predict my campaign numbers - CPC, reach, etc. I tried to google it but no results. Maybe anyone here who has a magic formula and is willing to share their knowledge? :-)

Answer 1

That info is in google keyword planner

Comments

Can you be more specific?  

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It gives bid and volume estimates. Explore it a little

Answer 2

Used the Google keyword planning tool. This is exactly what it is f9r. Input your keywords it will provide you with the data

Answer 3

Semrush or spyfu will help too

Answer 4

I'm looking more into a general campaign performance prediction. I have no historic data.  

Comments

Klara, the answer is Google Keyword Planner. We can't get more specific with our answers. You need to go learn that tool.  

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Keyword Planner is a very inaccurate tool. You can't put any faith in the numbers that it spits out at you, other than maybe reach.  

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You could use Google Trends to try and predict search volume. You could use Spyfu or something similar to see what competitors are spending on a monthly basis.  

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@bebeeru performance predictions need to be based on data from a keyword tool like keyword planner or SEMRush, on top of existing conversion data from the clients website. To give an idea of how many leads they could get.  

Answer 5

What’s your industry and what’s your targeted location(s)? I’ll Give you my two cents for each metric

Comments

This particular case is for a pharma industry (rather brand awareness campaing) and location Czech Republic:)

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@bebeeru interesting. And in terms of the goal of the campaign . simply website traffic? What are you trying to accomplish by serving ads?  

Answer 6

Google Trend + Google Keyword Planner + SEMRush