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Currently tracking conversions via analytics through a 3rd party software.

+3 votes
by (850 points)
Currently tracking conversions via analytics through a 3rd party software. How can I find which exact adwords campaign was responsible for the conversion? I tried importing conversions from analytics to adwords, but it doesn't record them? Does there need to be an integration with ads and the 3rd party software? Thanks
Currently tracking conversions via analytics through a 3rd party software.

2 Answers

0 votes
by (770 points)
Do u use UTM codes
by (850 points)
Noticed I wasn't and realised how much I was missing on. Massive thanks for this. Do i just change all the URLs on each adcopy in my Adwords campaign to the UTM? Also realised, I could use UTM to track which pages are converting by placing the unique URL code to different buttons and so on. Is this the idea?  
+3 votes
by (220 points)
You can link google ads to google analytics
The Google AdWords Group is where you can always find questions, answers, advice, reviews & recommendations from other community members about successful search engine marketing (SEM) ads through Google AdWords.

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