Question

Is there a difference in cost between bmm, phrase and exact match? If so, is it better CPC wise to have 2 exact matches, eg [counselling Gateshead] and [Gateshead counselling] as separate keywords or just go BMM with +Counselling +Gateshead To cover both bases?  

Answer 1

This is same Kw, so if you want To ads appear To close varinas of this use broad match modifier

Answer 2

Go for BMM

Answer 3

Same with phrase match? Would "counsellors in Gateshead" be any more/less expensive than [counsellors in Gateshead]

Answer 4

Cpc dont on depend match type. use exact and bmm would do.