Question

Hi, I'm new to Google Ads and I'm trying to view the Quality Score of the ads I've created before taking them live. I tried to follow Google's instructions in the help center (), but when I try to modify the columns, there is no "Quality Score" section. Am I missing something?  
https://support.google.com/google-a...hl=en

Answer 1

Where are you viewing that doesn't show the quality score? Ad groups, campaigns, ads, keywords?  

Comments

@daughterinlaw i tried it in campaigns and in ad groups, and keywords. I do see the category displaying under keywords but there is no data displaying

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Correct, because you haven't ran the ads yet. If you're not in an auction (running ads), you won't see a quality score.  

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@daughterinlaw oh ok! I didn’t realize it wouldn’t give estimates until the campaign is running. Thanks!  

Answer 2

You'll only see the Quality Score as a metric on keywords, not on the ad themselves.  

Answer 3

I prefer to check the QS of each keyword then look at the coherency in each ad group and how relevant the actual ads are to the search terms and intent.  

Answer 4

QS is a score the system uses to assign grades at the keywords level, as a feedback of how good/poor you're doing in the value chain, search query triggered by the keyword > your ad > your landing page. The 3 metric that you'll need to monitor are: - Expected CTR - Ad Relevancy - Landing Page Experience Each of those can be: below average, average, or above average. The principle is that Google is defending its search engine's UX. If the searcher is searching for white elephant, and you advertise him with a blue monkey, for Google this is depleting the searcher UX, and you get "fined": your score will drop down, and your CPC will go up.