Question

Anyone know of a good tool to see your lost of budget, share impressions and ad rank? Word Stream offers one within their software but looking for something free or less inexpensive. I know you can do it within Google Ads but would like to see it in a form of a diagram or graph. Example below

Answer 1

You can download impressions, IS, IS loss (rank) and IS loss (budget). Segment by date if that's the way you want to see it. Then calculate IS loss for each by using the formula Imps÷lS*IS loss (rank or budget)

Comments

@abstemious yeah it’s just work to be honest, want to cut my time down

---

@wacke1 you're right. It is. You also asked for free. Generally even when things are free you have to pay some way. In this case it's effort. You have to decide which is more important. I'm not aware of a free tool that's going to give you a graphical output automatically. Best of luck.  

---

@abstemious Your right and thank you I will continue to seek options.  

Answer 2

Super easy, use Google data studio and the google ads connector - all free and takes 1 min to setup a graph like that  

Comments

@coquillage50091 Thank you I will definitely look into it!  

---

Another vote for datastudio. I’ve found it really helpful and pretty intuitive by all accounts.