Question

How long do your conversions typically take to show in your account? I make a few sales throughout the day and I never see any conversions until usually after 12am or the next day. Also, I feel like it misses some. I'm only using Google to run traffic at the moment and I'll make 4-5 sales and only show 2-3 conversions.  

Answer 1

Firing Google ads tags instead of importing from google analytics reduces the latency a fair bit.  

Answer 2

If you using different attribution model from last click, there will conversion delay