Question

What targeting options would you use as a real estate agency ?  

Answer 1

Radius or zip codes

Comments

@selfpreservation what about keywords?  

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@bridge79 Sometimes the negative keywords are more important. Just think what you would search for and look at the ads that come up. For example if you search real estate sales you might get estate sales so you may want the negative keyword phrase “estate sales” to prevent paying for clicks that don’t pertain.  

Answer 2

? What do you mean? Just do your area - put it on "in or interested in" and test

Comments

@damning what about keywords?  

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@bridge79 are you interested in some keyword examples?  

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Yes! :D not an expert in Real estate so i would need to penetrate the mind of the potential clients  

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I think about testing YouTube ads too  

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Keywords - everything that indicates that someone might want to buy or sell property - or is looking for a RE agent

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@damning ok thanks ;)

Answer 3

Radius targeting

Comments

@gooseflesh6 yeah obviousely but only that ? :D

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@bridge79 With radius targeting, you can layer radiuses on top of one another and adjust bids by the size of the circle. For example, you can bid more for searches that are made within half a mile of your business than you would for customers that are 3 miles away. Putting a radius target over the event allows you to tap into this dense area and draw event-goers to your business once the show is over. Another option is local campaign link with your GMB account

Answer 4

Assuming you have high competition, (besides using radius targeting) go for long-tail: "Places for rent near me" or "real estate agencies near me" "Appartmens for sale in xxxx street" . Check the CPC for similar queries (including the area, block, street name, etc. If cpcs are affordable target smaller phrases too (2-3 word phrases).  

Comments

@paraffin ok thanks a lot ;)

Answer 5

In-market audiences > Real Estate Commercial Properties Commercial Properties (For Rent) Commercial Properties (For Sale) Moving & Relocation Residential Properties Residential Properties (For Rent) Residential Properties (For Sale)

Comments

@exceedingly allright! Thanks for your answer ;)

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@bridge79 np