+3 votes
by (1.7k points)
Is it possible to set a 'max CPL' on a campaign when using 'Max. conversions' as bidding strategy?  
Is it possible to set a 'max CPL' on a campaign when using 'Max.

3 Answers

0 votes
by (1.7k points)
Gah. Any ideas how I can decrease the CPL? My only idea is to change back to manual CPC an lower the 'max cpc' on the keywords. The client won't accept that we lose impression share du to budget restrictions on cmp level.  
+2 votes
by (11k points)
Here's an overview over the bid strategys with typical use cases and controls.  
+3 votes
by (1.7k points)
Nice! Thanks
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