Question

Why do you think the attribution model 'last Google ads click' is available is Google analytics but not Google ads? Seems to me this is the model Google should want all advertisers to follow; all credit going to Google ads spend. Seems strange you can't set conversions to it in Google ads?  

Answer 1

The thing is that if your conversion happens within the conversion window, which normally is set to 30 days, the conversion will give cred to the campaign involved in the conversion: no matter where in the funnel it happens. Basically if someone makes a purchase on your sita and has clicked on a google ad within the past 30 days- that conversion will show in your google ads account. You click on a google ad- dont buy. 3 days later you click on a facebook ad and buy. You will see 1 conversion in your google ads account, but also one in your facebook account. Even though there were only 1 conversion in total.  

Comments

@tussle4 wrong.  

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Google ads will only get credit if attribution model allows it. If you select first click model in Google ads, for example, your Google ads would not get credit for a subsequent involvement in the funnel

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The google ads attribution models only decides which ad in your account that will get the credit.  

Answer 2

It have

Answer 3

What are you talking about there's a "'last Google ads click" attribution model in Analytics? There is no such thing. EDIT - yes there is! This is BRAND NEW. And I haven't heard any announcements at all about this .  

Comments

@isleana118  

Answer 4

Why do you think the last google ads click in analytics, is different from the last click attribution model inside of google ads?  

Comments

What @constringe said ;)

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@constringe +1

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@constringe I don't think that is correct. In Google ads, last click will credit Google ads with 100% when Google ads is the last click. In Google analytics, last Google ads click will give 100% of the credit to Google ads when it features at any step in the users conversion funnel.  

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@jute79 no, it is the same because google ads will not take into consideration the rest of the funnel. As soon as someone clicks the ad, google ads tracking will put a tracker in the user, if they convert within 30days or the window set, they will mark it as a conversion on that ad, regardless of other steps. That’s the exact same recording as “google ads last click”

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@constringe hmm, not sure I agree with your interpretation. But thanks anyway.