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How is possible that cost is lower than cost/all...
How is possible that cost is lower than cost/all conversions ?
+2
votes
asked
Apr 27, 2020
by
dorsum
(
510
points)
How is possible that cost is lower than cost/all conversions ?
conversions
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4
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+4
votes
answered
Apr 27, 2020
by
dorsum
(
510
points)
Best answer
I got it guys! I am not using last click attribution model. So it divides the fraction of the conversion and the cost and it ends up with a higher cost per conversion
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+1
vote
answered
Apr 27, 2020
by
raynell9
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16.1k
points)
If you have more than one conversion per click. it's OK
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0
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answered
Apr 27, 2020
by
raynell9
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16.1k
points)
Just add the column 'All conversions' .
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+3
votes
answered
Apr 27, 2020
by
dorsum
(
510
points)
I will have to fix this in data studio report as well.
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