Hi everyone! Did you know that in 2017 Google lost a lawsuit over monopolistic practices in product ads?Hi everyone! Did you know that in 2017 Google lost a lawsuit over monopolistic practices in product ads? Google did not allow competition, i. e. other comparison websites, to display PLA in search results. Google was forced to make Google Shopping a separate company that buys ad space from Google on a competitive basis. At the same time, in order not to be accused of monopolistic practices again, they had to enable equal competition, i. e. impose a Google Shopping margin on clicks that other comparison websites (CSS) would not have. What does it mean for e-commerces? - Good news: When you advertise not using Google Shopping, but using any other css comarison engine, you don't pay Google Shopping margine (that makes about 20% of CPC) :) Isn't that great?! #google #googleshopping #css #comparisonengine #margin #discount #ad #pla #shoppingads