Question

Hi guys.  I'm a FB ads person looking to learn Google ads.Hi guys. I'm a FB ads person looking to learn Google ads. I was looking for a free course and started to go through the course by Google that gives the certification. Is this course really enough to learn everything I need to know or do you suggest I take another course also?  

Answer 1

If you know FB ads and have experience working on them, the course by Google should be enough. The basics of all advertising platforms are the same - campaign - adgroup - targeting & optimization. Google needs extensive optimisation so you can drill down on every level and make changes like keywords, audience, age group, topic, etc.  

Answer 2

We always say that once a manager passes certification, they have now learned the jargon. The cert courses give you a basic understanding, and even that is iffy if you have no digital marketing background. There are some quality videos on Youtube, surrounded by some content that is a waste of time. Join the groups like this and pay attention to the information provided. Ask questions of the groups AFTER you have tried to find the answer yourself. Most importantly, you will really learn as your work on accounts. Learn as much as you can but there is no substitute for experience.  

Answer 3

Nope sorry but ask @laurynlausanne Delgado who has been managing Facebook ads for a few years and now dipped his toes into google this week. Poor thing has been way overwhelmed but me on his side leading him has been ✅

Answer 4

If you run into any problems and for some reason don;t want to ask in a group, feel free to reach out to me. I will help.  

Comments

Thanks.  

Answer 5

I took that Google certificate test. Most useless thing ever and a complete waste of time. Books are a great resource, but they don't give you clear systems. Try looking for a coach that will show you the ropes with 1 on 1 training.  

Answer 6

Completing the Google certificates mean you tesched 2/100%. Adwors is more complicate then Facebook & Amazon combined. You will need years to Masters adwords. Often we encounter agencies with 20 employes having no clue at all. Go watch 100 Videos and then you reached 10/100. Because the theory and the Practice are 2 different things. The best is to create an Account with low Budget 10-20e a day and learn from It. No adwords course can teach you enough. I am giving adwords hours to companies and i also tell them this is no 5 months thing to become a pro. Please don't Fall for cheap courses where you never learn the secrets. Ask for anonmyized Account Screenshots so you have proof they ran adwords with success