Question

How can my cost per conversion be higher than my total costs?  

Answer 1

From not seeing everything, I may try adding in the cost per all conversion column. It may be basing the data from things aren't showing up in the conversion column.  

Comments

Whoa I reloaded a few times and it fixed now. So weird! Thanks @receiver4 !  

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@embrocate ok sure, when all else fails just hit refresh lol

Answer 2

Cost/ conversion is a relative metric. That number is made by dividing the costs by the number of conversions you have, so the larger the number of conversions, the smaller your CPA will be. It's relative depending on how you're looking at the account. For individual keywords it may be larger, since it's a small number divided by the cost, but on the campaign level it could be smaller because it's the total number of conversions divided by the cost. Make sense?  

Comments

Yea but how can the cost per conversion be higher than the total I've spent?  

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@embrocate ach common. you need that little bit of logic to be able to succeed in this buisness. and life!  

Answer 3

What level is that at? Keywords? Adgroups? Campaigns? None of those numbers are adding up.  

Answer 4

Check it 24 hr later for the same period Most likely in wasn’t populated properly

Answer 5

It could be is your attribution model different from last click and first click. Adwords attributes conversions with decimal - 0. 5 for example and in this case you can see higher cost/conv than cost