Question

Hi guys.  I'm running Bumper ads on Google Ads for the first time, and after one day I can see some money spent, but no views, only viewable impressions.Hi guys. I'm running Bumper ads on Google Ads for the first time, and after one day I can see some money spent, but no views, only viewable impressions. I know they are not skipable and I assume that in the case of bumper ads Viewable Impressions are equivalent with views, but couldn't find anything online that would support my theory. Can anyone tell me if I'm right or wrong, and why? Thank you!  

Answer 1

Views and metrics derived from views aren’t populated for non-skippable video ads. Source: .  
https://support.google.com/google-a...75431

Answer 2

Hmmm, I see. Thank you, @william. So, in this case, how to assess its performance? Any insights would be highly appreciated.  

Comments

@hartebeest41433 what goal do you have from running bumper ads? Take that goal, and that's how you measure the performance

Answer 3

As people above said, in bumper ads you don't give views. The only way I assess them is CPM (because CPC or CTR is pretty much useless on a format that lasts 6seconds). I would also use them as remarketing tools rather than prospecting (to video viewers of a specific product and show the a feature of that product)

Comments

@overlie3737 thx. for the remarketing tip.  

Answer 4

Thanks a lot for these tips

Answer 5

A view on Youtube is 30 seconds, that's why Bumper dont count it.